GHMA | LAW

Family law firm Asheville, NC Concept

Three directions for an Asheville family law and mediation firm, built around its two partners and their two roles: trial counsel and mediators.

scope

  • 3 clickable directions
  • 8 core pages in each
  • Both partners’ credentials and honors carried over

three directions

One business, three complete directions.

v1 direction 1 of 3

Market Street

Established, exact, quietly confident.

  • Classic layout with serif headlines and fine gold rules
  • Each partner’s honors set out year by year as a career timeline
  • A panel written for referring counsel
  • Call button pinned to the bottom of the screen on phones
GHMA | LAW — "Market Street" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

GHMA | LAW — "Market Street" direction: home page, first screen on a phone

phone first screen

v2 direction 2 of 3

Clear Path

Bright, direct, built to bring in consultations.

  • A “What brings you here?” picker that sends each visitor to the right page
  • A “Mediation or court?” side-by-side comparison
  • Consultation request broken into three short steps
  • Call, consult and directions buttons pinned to the bottom of the screen on phones
GHMA | LAW — "Clear Path" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

GHMA | LAW — "Clear Path" direction: home page, first screen on a phone

phone first screen

v3 direction 3 of 3

Two Tables

Calm, warm, and unlike any other firm’s site.

  • The mediation table and the counsel table shown side by side on the home page
  • “How a mediation day runs” step by step
  • A separate door for attorneys: refer a client or schedule a mediation
  • An FAQ answering the questions people hesitate to ask
GHMA | LAW — "Two Tables" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

GHMA | LAW — "Two Tables" direction: home page, first screen on a phone

phone first screen

start

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