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Medallion Pool Company

Pool & spa design-build Asheville, NC Concept

Three directions for a luxury pool and outdoor-living builder in the Blue Ridge, each led by the photography of its mountain-edge pools.

scope

  • 3 complete directions
  • 8 pages in each
  • All 20 portfolio projects carried over

three directions

One business, three complete directions.

v1 direction 1 of 3

Medallion

The existing brand, made premium.

  • Medallion logo redrawn as sharp vector artwork
  • Featured projects shown with their real dimensions
  • The founder’s design principles as a large pull quote
  • Magazine covers and press on the home page
Medallion Pool Company — "Medallion" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

Medallion Pool Company — "Medallion" direction: home page, first screen on a phone

phone first screen

v2 direction 2 of 3

Watershape Studio

Bright, fast, built to bring in project inquiries.

  • A “What are you planning?” finder for homeowners, clubs and service customers
  • Portfolio filtered by feature: infinity edge, spa, outdoor kitchen, waterfall
  • Project inquiry form in short steps
  • Call, start-a-project and portfolio buttons pinned to the bottom of the screen on phones
Medallion Pool Company — "Watershape Studio" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

Medallion Pool Company — "Watershape Studio" direction: home page, first screen on a phone

phone first screen

v3 direction 3 of 3

Above the Valley

Dark, cinematic, rooted in the mountains.

  • Full-screen project chapters, like a travel film
  • Blue Ridge ridgeline artwork between sections
  • A drawing of how one pool is cantilevered off the mountain
  • A “Water, shaped” strip of edges, waterfalls, spas and outdoor kitchens
Medallion Pool Company — "Above the Valley" direction: home page, top 2880px of the full desktop page

laptop scroll inside the frame for more of the home page

Medallion Pool Company — "Above the Valley" direction: home page, first screen on a phone

phone first screen

start

Tell us about your site and we’ll reply with a scope and a quote.

brad@bitnik.tech
Start a project or call (757) 871-1805